August 11, 2026Est. digital edition

Standards & policies

Advertising Policy

How we separate independent journalism from commercial content.

Last updated

This policy explains how advertising and commercial content relate to our editorial work. Its purpose is to keep the line between the two clear for readers.

Advertising is identifiable

Advertising and other paid placements should be recognizable as such. Where content is sponsored or paid for, it should be clearly labeled so readers can tell it apart from independent editorial material.

Editorial independence

Advertisers and commercial partners do not determine our independent editorial conclusions. Coverage decisions are made on editorial grounds, not commercial ones.

Disclosure

Where a commercial relationship is relevant to something we publish, we aim to disclose it. This policy is stated in general terms; specific arrangements are disclosed in context when they exist.

Advertising and business inquiries can be sent to contact@seniorconsumerbenefit.com.